This Is Our Shot was a Canadian mass promotional campaign for COVID-19 vaccines.
This Is Our Shot was launched on April 28, 2021.[1] Less than three weeks later, the campaign coordinated with Peel Public Health to host a vaccination site at Embassy Grand Convention Centre in Brampton, Ontario.[2]
The campaign was reportedly "conceptualized by a coalition of doctors and COVID-19 task forces that focused on ethnic communities including the South Asian COVID Task Force, 19 to Zero, Latin American Covid Task Force, Black Physicians of Canada, Canadian Muslim COVID-19 Task Force, Siksika Health Services and BlackNorth Initiative."[3]
Partners of the campaign include:[4]
“This is Our Shot” Rallies Canadians to Get Vaccinated Against COVID-19. (2021, April 28). This Is Our Shot Canada. https://web.archive.org/web/20230714200244/https://thisisourshot.ca/this-is-our-shot-rallies-canadians-to-get-vaccinated-against-covid-19/ ↩︎
Burman, D. (2021, June 3). From campaign to clinic: Group behind “This Is Our Shot” launches vaccination site. CityNews Toronto. http://archive.today/2023.07.15-172948/https://toronto.citynews.ca/2021/06/03/this-is-our-shot-launches-vaccination-site/ ↩︎
Burman, D. (2021, December 8). This Is Our Shot campaign wraps up with over $111K donation to Kids Help Phone. City News Toronto. https://web.archive.org/web/20230714200043/https://toronto.citynews.ca/2021/12/08/this-is-our-shot-campaign-ends-111k-donation-kids-help-phone/ ↩︎
Home. This Is Our Shot Canada. Retrieved July 14, 2023, from https://web.archive.org/web/20230714200256/https://thisisourshot.ca/ ↩︎